Are seeing their markets suffer from Amazon's bet. In the United States, for example, Amazon's lingerie brand is already causing Calvin Klein or Victoria's Secret, underwear giants in that country, to sell less. In the case of Victoria's Secret, in addition, the brand is suffering the impact of the change in the market for women's lingerie and in usa phone list women are looking for. For young women, the brand is losing appealfor its positioning. In the era of Too and female empowerment, the image of her has become obsolete and begins to seem at the antipodes of feminism. Amazon brands usa phone list also be a competitor to low-cost fashion brands, such as Primark (which is not sold online), or to the traditional brands in the sector, such as H&M, which is already mired in a deep crisis . The ecommerce giant also has other benefits and other advantages in its hands. As they point out in the results of the Omnichannel Mhe Retail Index 2018 study , "Amazon... is still king." By eliminating the store area, the company remains the leader in omnichannel initiatives. At least at this point, the other players are beginning to wake up and, as the study points out, "the differences with the retail operators are getting smaller and smaller".
Therefore, data such as those recently provided in a Capgemini investigation are surprising, where it is noted that 77% of loyalty programs fail during the first two years. In addition, this study also reveals that customers attached to loyalty programs are not usa phone list loyal than those who are not part of the community of followers. But what is being done wrong? Why do loyalty programs fail? Raquel Aznar, Commercial and Marketing usa phone list Director of Affinion Spain, points to the fact that practically all loyalty programs are transactional, up to 97% according to usa phone list estimate, as the first cause. This means that only those customers who spend money on a product or service can enjoy the benefits and rewards offered by the company. Therefore, on the one hand, those customers who buy more sporadically will not find these loyalty programs attractive, while our brand will be spending money to keep customers that it was not going to lose. "Purchases that would have been made anyway, regardless of the existence of loyalty programs are being guaranteed," says Aznar.
Another reason why loyalty programs don't work as well as they should is that, in most cases, the user experience is fragmented. In other words, there is no quality link between online and offline channels. While it is true that most loyalty programs usa phone list the mobile channel, they do not allow coupons to be redeemed directly from the devices. This complicates the user experience and can cause consumers to lose interest in a given brand. Not meeting customer expectations usa phone list the ultimate reason why so many loyalty programs fail, and this is due to the lack of personalization in these programs. Today, blanket strategies simply don't work, and companies must harness the vast amount of data available about their consumers to personalize offers. Added to all this is the lack of knowledge that customers have about the rewards they can enjoy.